Traversing Chinese Cultures

The mobile application 宗乡汇典 is designed and developed to improve communications between Singapore Federation of Chinese Clan Associations (SFCCA) and its members, as well as to preserve Chinese Cultures.

The objective of this project is to reach out to a larger group of users, mainly youths, through the application of modern technology. With the evolution of technology and social media, SFCCA has put up an initiative to develop this application to engage the youths and strengthen communication with clan associations. The project seeks to allow users to access precious cultural resources that will let them connect with the Singapore Chinese history.

Immersing Users in Chinese Cultural Experiences

There are 3 key objectives for the application: Preserving Chinese Cultures, Enhancing Connectivity and Building New Connections. The application works to provide features that will connect users and associations closely while providing media content for their reading pleasure.

The long-term preservation of all precious cultural content produced by associations is ensured because of the project’s digitization efforts, where the content is archived for future access.  Users can enjoy seamless reading experiences and download any publications and read them anytime and anywhere.

Users can share what they like on their social networking platforms right within the application, so that a greater range of audience members can learn about the SFCCA and the application, reaching out to the tech-savvy generation. This will grow the community and build new connections while promoting and preserving Chinese cultures with every download and share.

The application will be available on both Apple App Store and Google Play Store. For more information, please visit

About Singapore Federation of Chinese Clan Associations

The Singapore Federation of Chinese Clan Associations (SFCCA) was formally inaugurated on 27th January 1986 under the joint sponsorship of Singapore Hokkien Huay Kuan, Teochew Poit Ip Huay Kuan, Singapore Kwang Tung Association, Nanyang Khek Community Guild, The Singapore Hainan Hwee Kuan, Sam Kiang Huay Kwan, and Singapore Foochow Association. The Federation’s primary objectives are to promote understanding and appreciation of Chinese language, culture and values, to strengthen cooperation among the clan associations, as well as to organize and support educational, cultural and community activities.

About SmartMediaSoft

As a member company of the OE Group, SmartMediaSoft is a software and media technology company for the convergence of IT and media. The company specializes in the innovation and development of digital media content, smart software and technology for digital media. The company is equipped with the knowledge and technology to create and personalize projects to suit the needs of the consumer market. To date, SmartMediaSoft has created many media-related software for both big and small enterprises. For more information, please visit

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